Quickly becoming some of SOCCO's most popular styles, SOCCO Naturals are a bona fide hit with fans. Starting with unbleached cotton, SOCCO Naturals have more of an oatmeal tone than the bright optic white that you see on our original socks. They are just as comfy and durable while also being made in the USA of premium materials.

Pro skater Mike Vallely recently transplanted to Des Moines, Iowa. The crew at SOCCO catches up with Mike about his recent move, plans for his independently owned skateboard brand Street Plant, and his recent signing with Cariuma shoes.

Picking "Made in the USA" isn't just waving the patriotic flag; it's a smart choice that affects the economy, the environment, and our social vibe.

Next time you see a pair of striped tube socks, don't just see footwear. See a mini time machine, a gateway to a bygone era where every outfit was a party and every step was a groove.

It's the sun-soaked streets of Southern California in the late 1950s. Surfers, bored out of their minds during the flat spells of summer call out, "Hey, what if we surfed on land?" And just like that, the spark for skateboarding was lit.