; SOCCO® x Dam That Cancer 2019

SOCCO® x Dam That Cancer 2019

Posted by Adam Clark on

Each year, our friends at TYLER’S of Austin, TX support Dam that Cancer, the premier fundraising event for Flatwater Foundation, a non-profit organization that provides access to mental health services for those in need affected by cancer. This year marked SOCCO’s second year as a sponsor and we’re excited to share that DTC 2019 was a massive success.

"This year DTC was our biggest year yet"


Cara Williams of TYLER’S shared, "This year DTC was our biggest year yet. In celebration of the 10-year anniversary of Dam that Cancer, we set the goal for one million dollars. And reached it! Much of this success is due to the paddlers fundraising to hit their personal goals of $2500. TYLER'S, with the help from sponsors like SOCCO help incentivize the paddlers by providing them with lots of cool stuff at the pre-paddle party. All the paddlers who hit their goal get a goodie bag filled with great gear from over 20 sponsors. SOCCO was our sock sponsor and the socks were a hit! The paddlers were so excited to take home a DTC commemorative pair of socks they can have for years to come."

At SOCCO, we are grateful for the opportunity to partner with community-focused and worthy efforts such as Dam that Cancer and are on the lookout for other deserving causes to support.  

To learn more about TYLER’S, the Dam that Cancer event, and the effects cancer has on mental health, watch the video and visit the following websites.




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