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No Water In California!


One of the major factors for the mid 1970′s era that SOCCO78 represents is being played out again in Southern California today.  One of the most severe droughts in history began in 1975 and we are seeing the same effects today to the environment and society with the current drought.  Johnny Socco was 13 in 1978, growing up in Redondo Beach at that time there were several cultural shifts that brought together a perfect storm for the SO-Cal lifestyle that is still influencing today’s styles in music, art, design and action sports.  Skateboarding as a sport and culture was brought together in this 1975-78 period of severe drought with the simple fact that so many pools were left empty and made available for trespassing riders to practice their tricks.  From these suburban backyard pools to the asphalt streets that connected them, this was the place that created the legendary Dogtown and Z-Boys skateboarders. With their long hair, free spirits, tube socks and Vans, these young and rebellious wheel warriors ruled the Southern California landscape.  Hugh Holland really captured this progression of both the sport and the youth culture that drove the style in his book LOCALS ONLY.  LOCALS ONLY features more than 120 beautiful color images plus a Q+A format interview with the artist. Groovy!



Locas-Only-SoccoHugh Holland Hugh-Holland Hugh-Holland06 Holland7 no-water

Welcome Mike Vallely!


SOCCO is pleased to announce the addition of Mike Vallely to represent our brand. The SOCCO brand vision of creating high quality products in the USA and keeping it basic are ideals that drive our company. Mike V shares our passion for keeping it real and most importantly having fun. We are excited to have a true ambassador for the skate culture, and to see our efforts together grow the awareness for Made in the USA products. The Mike V signature sock will be available in June!

Socco-31 Socco-24 Socco-20Socco-11 Socco-9 Socco-5 SoccoExtra-1 SoccoExtra-2 SoccoExtra-3 SoccoExtra-6 SoccoExtra-7

Who is Kameron Brown?


We get a lot of questions about Kameron. Who is Kameron Brown? Who knows? Do you know? All we know is he is not only a super shredder but also a real wild man who can camp, fish, hunt and a good horse back rider. Do you want to know him better? We got some nice images collected for you!


Kameron meets Chrondiff from Bird Man Media on Vimeo.

CHURCH from Bird Man Media on Vimeo.

autumn loggin’ with kameron brown and matt williams from VONS on Vimeo.

Signal Hill Speed Run


Do you know Signal Hill? Check this documentary out! This is a great piece of history! So groovy!


In 1975, the Guinness World Records TV show called skateboard promoter James O’Mahoney – now owner of the Santa Barbara Surf Museum — and asked him to stage a skateboard race. The result was the world’s first skateboard contest, which came to be known as the Signal Hill Speed Run. It soon turned into an annual event, with crowds of over 5,000, television crews, and coverage by Sports Illustrated. Some winners even made it into the Guinness Book of World Records. The film, narrated by singer Ben Harper, shows the evolution of this downhill dash, which became notorious in its day and began attracting daredevils of all types, including women. It became a singular microcosm of the exploding skateboard culture worldwide, until closing for good in 1978.


Look at this bad boy!!
Street Rocket

A man who built skateboarding history


Super groovy! Jim Goodrich
From 1978 to 1986 Jim worked  as a photo/journalist at Skateboarder Magazine, managing editor at TransWorld Skateboarding Magazine, and general manager and team coach at Gull Wing Products. Jim has had the opportunity to capture some of the most historical moments in skateboading and all the true godfathers of the industry! There isn’t a photographer or skater out there that isn’t familiar with his amazing work and hasn’t aspired to reach his level.  Tony-Alva_Gonzales-pool_jan-1978 Curt-Lindgren_Cal-Jam-2_mar-1978 jim_escondido-park-contest stacyperaltaphoto-by-jim-goodrich 72096_451360979532_744604532_5171525_1624309_n1 m_2777153_1Be9AS0MfDQM img078-copy

Endless Summer


Don’t we all like summer? Mr Brown felt the same so he decided to create a movie based on chasing summer. This is the classic!!!!


Made in USA


Guys from New Balance are doing it right and so we are. SOCCO is 100% made in USA and we like to keep it that way. It  means a lot to us and I hope you could support this.


New Balance Factory USA from steel Limited Editions on Vimeo.

“New Balance Adds Made In the USA Gear to Its Roster” – 10/10/13 Racked.com New Balance is releasing their Made in the USA Apparel campaign November 1 following a very successful American made C-Note Sneaker.”


It’s always a good idea to support the local economy and keep our jobs at home but companies have to be smart and are motivated by the bottom-line.


Where is ?…..


The movie Searching For Animal Chin is such a influential movie! This movie did change soooo many peoples life without them knowing it. Cuz they were just kids! By the way, they still have not found Animal Chin yet. Have you seen him?





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