No Water In California!


One of the major factors for the mid 1970′s era that SOCCO78 represents is being played out again in Southern California today.  One of the most severe droughts in history began in 1975 and we are seeing the same effects today to the environment and society with the current drought.  Johnny Socco was 13 in 1978, growing up in Redondo Beach at that time there were several cultural shifts that brought together a perfect storm for the SO-Cal lifestyle that is still influencing today’s styles in music, art, design and action sports.  Skateboarding as a sport and culture was brought together in this 1975-78 period of severe drought with the simple fact that so many pools were left empty and made available for trespassing riders to practice their tricks.  From these suburban backyard pools to the asphalt streets that connected them, this was the place that created the legendary Dogtown and Z-Boys skateboarders. With their long hair, free spirits, tube socks and Vans, these young and rebellious wheel warriors ruled the Southern California landscape.  Hugh Holland really captured this progression of both the sport and the youth culture that drove the style in his book LOCALS ONLY.  LOCALS ONLY features more than 120 beautiful color images plus a Q+A format interview with the artist. Groovy!

Locas-Only-SoccoHugh Holland Hugh-Holland Hugh-Holland06 Holland7 no-water



made in USASOCCO Socks Brand and our SOCCO apparel and accessories are proudly Made in the USA.  We never grow tired of seeing or hearing our followers share how stoked they are with the high quality SOCCO represents.  The fact that we are able to have so much fun designing and producing Made in USA products is a bonus!  When we began SOCCO our vision of having fun was matched by the commitment to quality and bringing back the look we grew up with while producing our products in the USA.  Why produce in the USA?  Lets look briefly at some history and perspective on American Made..

The Rise and Fall of American Made Apparel
With the fall of American made apparel has come the steep decline in numbers of jobs for American clothing industry workers. In fact, 80% of apparel manufacturing jobs has been lost in the past 25 years. Where have those jobs gone?  To countries where work is cheap and labor and environmental regulations are lax.

Along with the loss of jobs came the loss of high-quality, durable clothing. American made apparel is still higher quality and can withstand wear. But because foreign countries with lower labor standards make clothing that costs less money, consumers have gotten used to buying cheap clothes and simply replacing them when they wear out. Those changing consumer buying patterns have contributed to the disappearance of American made apparel!

Last year, only 2% of clothing bought in the USA was made in the USA. This has to do with the low costs of doing business abroad as well as a lack of environmental and social standards.  Clothing made in the USA is different.  Although it is costlier to produce garments here, clothing made in the USA assures that people are treated equitably and products manufactured are safe for workers, the environment and the consumers. Additionally, clothing made here creates American jobs and reduces the travel and therefore, carbon footprint of garments.made_in_USA p

Why You Should Buy Clothing Made in the USA
Buying clothing Made in the USA strengthens the American dream. The organization American Made Matters puts it quite simply…
“Every manufacturing job added creates three additional jobs.”  Other estimates are as high as five additional jobs.  If consumers spent 1% more on American made clothing, it would create 200,000 additional jobs.  So let’s spend 5% more and create 1,000,000 jobs!

Although the vast majority of clothing sold today is made abroad, there are still a few brands that only sell American made apparel, like SOCCO.  So what American made apparel can you buy today? Consider our SOCCO brand products!




Photo Source: Shutterstock

Made in USA


Guys from New Balance are doing it right and so we are. SOCCO is 100% made in USA and we like to keep it that way. It  means a lot to us and I hope you could support this.


New Balance Factory USA from steel Limited Editions on Vimeo.

“New Balance Adds Made In the USA Gear to Its Roster” – 10/10/13 New Balance is releasing their Made in the USA Apparel campaign November 1 following a very successful American made C-Note Sneaker.”


It’s always a good idea to support the local economy and keep our jobs at home but companies have to be smart and are motivated by the bottom-line.