One of the major factors for the mid 1970′s era that SOCCO78 represents is being played out again in Southern California today. One of the most severe droughts in history began in 1975 and we are seeing the same effects today to the environment and society with the current drought. Johnny Socco was 13 in 1978, growing up in Redondo Beach at that time there were several cultural shifts that brought together a perfect storm for the SO-Cal lifestyle that is still influencing today’s styles in music, art, design and action sports. Skateboarding as a sport and culture was brought together in this 1975-78 period of severe drought with the simple fact that so many pools were left empty and made available for trespassing riders to practice their tricks. From these suburban backyard pools to the asphalt streets that connected them, this was the place that created the legendary Dogtown and Z-Boys skateboarders. With their long hair, free spirits, tube socks and Vans, these young and rebellious wheel warriors ruled the Southern California landscape. Hugh Holland really captured this progression of both the sport and the youth culture that drove the style in his book LOCALS ONLY. LOCALS ONLY features more than 120 beautiful color images plus a Q+A format interview with the artist. Groovy!