Mortadella Slide Jam is the jam!!!


Our gal Pam Diaz hosted a rad event in Santo Domingo, Dominican Republic. The event ended with a lot of success and made all the kids stoked!! Good job, Pam. Way to go!


The results were:

1rst Place: Jeffrey Luna
2nd Place: Anthony Leonardo
3rd Place: Oscar Grullon

1rst Place: Carla Faxas
2nd Place: Anabelle Frias
3rd Place: Oriana Semerene

Biggest Hand Down
Ysmell Abreu

Biggest Heelside
George Semerene

Biggest Toeside
Kurativo se Kuro

1rst Place: George Semerene
2nd Place: Miguel Cabreja
3rd Place: Diego Armando Soto

Keep ‘em coming, Pam!!

msj (1)  msj (2)

jeffmsj (4)

msj (5)msj (3)




MY RULES by Glen E Friedman is amazing.


About This Book
The definitive monograph of Glen E. Friedman, a pioneer of skate, punk, and hip-hop photography, including much never-before-published work. Glen E. Friedman is best known for his work capturing and promoting rebellion in his portraits of artists such as Fugazi, Black Flag, Ice-T, Dead Kennedys, Minor Threat, The Misfits, Bad Brains, Beastie Boys, Run-D.M.C., and Public Enemy, as well as classic skateboarding originators such as Tony Alva, Jay Adams, Alan “Ollie” Gelfand, Duane Peters, and Stacy Peralta, and a very young Tony Hawk. Designed in association with celebrated street and graphic artist Shepard Fairey, this monograph captures the most important and influential underground heroes of skateboarding, punk, and hip-hop cultures. My Rules is an unprecedented window into the three most significant countercultures of the last quarter of the twentieth century, and Friedman’s photographs define those important movements that he helped shape. A remarkable chronicle and a primer about the origins of radical street cultures, My Rules is also a statement of artistic inspiration for those influenced by these countercultures.

About the Author
Glen E. Friedman’s work has appeared in countless publications and exhibitions and is part of permanent collections, including those at the Metropolitan Museum of Art in New York and the Smithsonian Institution, Washington, D.C., among others. Shepard Fairey is a graphic designer. C. R. Stecyk III is the founder of Juxtapoz magazine. Henry Rollins is a musician and writer. Chuck D is a rap artist and activist. Tony Alva is a world-renowned skateboarder. Ian Mackaye is a musician and record label owner. Rick Rubin is an award-winning record producer. Adam Horovitz is a musician.





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World Cup


Ole, Ole, Ole!!! World Cup is on now. It’s interesting funny to see that there are so many temporary soccer fan out there all of the sudden. This image from Sergio Mendes is awesome!! Like the socks very much!

Viva Brazil 77 and 2014 FIFA World Cup. Let’s see who is going to win!



made in USASOCCO Socks Brand and our SOCCO apparel and accessories are proudly Made in the USA.  We never grow tired of seeing or hearing our followers share how stoked they are with the high quality SOCCO represents.  The fact that we are able to have so much fun designing and producing Made in USA products is a bonus!  When we began SOCCO our vision of having fun was matched by the commitment to quality and bringing back the look we grew up with while producing our products in the USA.  Why produce in the USA?  Lets look briefly at some history and perspective on American Made..

The Rise and Fall of American Made Apparel
With the fall of American made apparel has come the steep decline in numbers of jobs for American clothing industry workers. In fact, 80% of apparel manufacturing jobs has been lost in the past 25 years. Where have those jobs gone?  To countries where work is cheap and labor and environmental regulations are lax.

Along with the loss of jobs came the loss of high-quality, durable clothing. American made apparel is still higher quality and can withstand wear. But because foreign countries with lower labor standards make clothing that costs less money, consumers have gotten used to buying cheap clothes and simply replacing them when they wear out. Those changing consumer buying patterns have contributed to the disappearance of American made apparel!

Last year, only 2% of clothing bought in the USA was made in the USA. This has to do with the low costs of doing business abroad as well as a lack of environmental and social standards.  Clothing made in the USA is different.  Although it is costlier to produce garments here, clothing made in the USA assures that people are treated equitably and products manufactured are safe for workers, the environment and the consumers. Additionally, clothing made here creates American jobs and reduces the travel and therefore, carbon footprint of garments.made_in_USA p

Why You Should Buy Clothing Made in the USA
Buying clothing Made in the USA strengthens the American dream. The organization American Made Matters puts it quite simply…
“Every manufacturing job added creates three additional jobs.”  Other estimates are as high as five additional jobs.  If consumers spent 1% more on American made clothing, it would create 200,000 additional jobs.  So let’s spend 5% more and create 1,000,000 jobs!

Although the vast majority of clothing sold today is made abroad, there are still a few brands that only sell American made apparel, like SOCCO.  So what American made apparel can you buy today? Consider our SOCCO brand products!




Photo Source: Shutterstock