Mortadella Slide Jam is the jam!!!


Our gal Pam Diaz hosted a rad event in Santo Domingo, Dominican Republic. The event ended with a lot of success and made all the kids stoked!! Good job, Pam. Way to go!


The results were:

1rst Place: Jeffrey Luna
2nd Place: Anthony Leonardo
3rd Place: Oscar Grullon

1rst Place: Carla Faxas
2nd Place: Anabelle Frias
3rd Place: Oriana Semerene

Biggest Hand Down
Ysmell Abreu

Biggest Heelside
George Semerene

Biggest Toeside
Kurativo se Kuro

1rst Place: George Semerene
2nd Place: Miguel Cabreja
3rd Place: Diego Armando Soto

Keep ‘em coming, Pam!!

msj (1)  msj (2)

jeffmsj (4)

msj (5)msj (3)




MY RULES by Glen E Friedman is amazing.


About This Book
The definitive monograph of Glen E. Friedman, a pioneer of skate, punk, and hip-hop photography, including much never-before-published work. Glen E. Friedman is best known for his work capturing and promoting rebellion in his portraits of artists such as Fugazi, Black Flag, Ice-T, Dead Kennedys, Minor Threat, The Misfits, Bad Brains, Beastie Boys, Run-D.M.C., and Public Enemy, as well as classic skateboarding originators such as Tony Alva, Jay Adams, Alan “Ollie” Gelfand, Duane Peters, and Stacy Peralta, and a very young Tony Hawk. Designed in association with celebrated street and graphic artist Shepard Fairey, this monograph captures the most important and influential underground heroes of skateboarding, punk, and hip-hop cultures. My Rules is an unprecedented window into the three most significant countercultures of the last quarter of the twentieth century, and Friedman’s photographs define those important movements that he helped shape. A remarkable chronicle and a primer about the origins of radical street cultures, My Rules is also a statement of artistic inspiration for those influenced by these countercultures.

About the Author
Glen E. Friedman’s work has appeared in countless publications and exhibitions and is part of permanent collections, including those at the Metropolitan Museum of Art in New York and the Smithsonian Institution, Washington, D.C., among others. Shepard Fairey is a graphic designer. C. R. Stecyk III is the founder of Juxtapoz magazine. Henry Rollins is a musician and writer. Chuck D is a rap artist and activist. Tony Alva is a world-renowned skateboarder. Ian Mackaye is a musician and record label owner. Rick Rubin is an award-winning record producer. Adam Horovitz is a musician.





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Socco x Mike V socks finally here!!


SOCCO is proud to announce that after months of anticipation we now have the Official Mike V signature socks in stock and ready to ship.  Thank you to all of you who have waited patiently for the product to arrive.  Order now to represent or visit local stores to purchase, and make a bold statement with SOCCO.

You can find them at local stores near you or find them here!



Socco makes the best stripe socks in the market. Made in USA! Model:Mike Vallely Socco makes the best stripe socks in the market. Made in USA!

No Water In California!


One of the major factors for the mid 1970′s era that SOCCO78 represents is being played out again in Southern California today.  One of the most severe droughts in history began in 1975 and we are seeing the same effects today to the environment and society with the current drought.  Johnny Socco was 13 in 1978, growing up in Redondo Beach at that time there were several cultural shifts that brought together a perfect storm for the SO-Cal lifestyle that is still influencing today’s styles in music, art, design and action sports.  Skateboarding as a sport and culture was brought together in this 1975-78 period of severe drought with the simple fact that so many pools were left empty and made available for trespassing riders to practice their tricks.  From these suburban backyard pools to the asphalt streets that connected them, this was the place that created the legendary Dogtown and Z-Boys skateboarders. With their long hair, free spirits, tube socks and Vans, these young and rebellious wheel warriors ruled the Southern California landscape.  Hugh Holland really captured this progression of both the sport and the youth culture that drove the style in his book LOCALS ONLY.  LOCALS ONLY features more than 120 beautiful color images plus a Q+A format interview with the artist. Groovy!

Locas-Only-SoccoHugh Holland Hugh-Holland Hugh-Holland06 Holland7 no-water

Welcome Mike Vallely!


SOCCO is pleased to announce the addition of Mike Vallely to represent our brand. The SOCCO brand vision of creating high quality products in the USA and keeping it basic are ideals that drive our company. Mike V shares our passion for keeping it real and most importantly having fun. We are excited to have a true ambassador for the skate culture, and to see our efforts together grow the awareness for Made in the USA products. The Mike V signature sock will be available in June!

Socco-31 Socco-24 Socco-20Socco-11 Socco-9 Socco-5 SoccoExtra-1 SoccoExtra-2 SoccoExtra-3 SoccoExtra-6 SoccoExtra-7

Signal Hill Speed Run


Do you know Signal Hill? Check this documentary out! This is a great piece of history! So groovy!


In 1975, the Guinness World Records TV show called skateboard promoter James O’Mahoney – now owner of the Santa Barbara Surf Museum — and asked him to stage a skateboard race. The result was the world’s first skateboard contest, which came to be known as the Signal Hill Speed Run. It soon turned into an annual event, with crowds of over 5,000, television crews, and coverage by Sports Illustrated. Some winners even made it into the Guinness Book of World Records. The film, narrated by singer Ben Harper, shows the evolution of this downhill dash, which became notorious in its day and began attracting daredevils of all types, including women. It became a singular microcosm of the exploding skateboard culture worldwide, until closing for good in 1978.


Look at this bad boy!!
Street Rocket

A man who built skateboarding history


Super groovy! Jim Goodrich
From 1978 to 1986 Jim worked  as a photo/journalist at Skateboarder Magazine, managing editor at TransWorld Skateboarding Magazine, and general manager and team coach at Gull Wing Products. Jim has had the opportunity to capture some of the most historical moments in skateboading and all the true godfathers of the industry! There isn’t a photographer or skater out there that isn’t familiar with his amazing work and hasn’t aspired to reach his level.  Tony-Alva_Gonzales-pool_jan-1978 Curt-Lindgren_Cal-Jam-2_mar-1978 jim_escondido-park-contest stacyperaltaphoto-by-jim-goodrich 72096_451360979532_744604532_5171525_1624309_n1 m_2777153_1Be9AS0MfDQM img078-copy

Where is ?…..


The movie Searching For Animal Chin is such a influential movie! This movie did change soooo many peoples life without them knowing it. Cuz they were just kids! By the way, they still have not found Animal Chin yet. Have you seen him?