World Cup


Ole, Ole, Ole!!! World Cup is on now. It’s interesting funny to see that there are so many temporary soccer fan out there all of the sudden. This image from Sergio Mendes is awesome!! Like the socks very much!

Viva Brazil 77 and 2014 FIFA World Cup. Let’s see who is going to win!



made in USASOCCO Socks Brand and our SOCCO apparel and accessories are proudly Made in the USA.  We never grow tired of seeing or hearing our followers share how stoked they are with the high quality SOCCO represents.  The fact that we are able to have so much fun designing and producing Made in USA products is a bonus!  When we began SOCCO our vision of having fun was matched by the commitment to quality and bringing back the look we grew up with while producing our products in the USA.  Why produce in the USA?  Lets look briefly at some history and perspective on American Made..

The Rise and Fall of American Made Apparel
With the fall of American made apparel has come the steep decline in numbers of jobs for American clothing industry workers. In fact, 80% of apparel manufacturing jobs has been lost in the past 25 years. Where have those jobs gone?  To countries where work is cheap and labor and environmental regulations are lax.

Along with the loss of jobs came the loss of high-quality, durable clothing. American made apparel is still higher quality and can withstand wear. But because foreign countries with lower labor standards make clothing that costs less money, consumers have gotten used to buying cheap clothes and simply replacing them when they wear out. Those changing consumer buying patterns have contributed to the disappearance of American made apparel!

Last year, only 2% of clothing bought in the USA was made in the USA. This has to do with the low costs of doing business abroad as well as a lack of environmental and social standards.  Clothing made in the USA is different.  Although it is costlier to produce garments here, clothing made in the USA assures that people are treated equitably and products manufactured are safe for workers, the environment and the consumers. Additionally, clothing made here creates American jobs and reduces the travel and therefore, carbon footprint of garments.made_in_USA p

Why You Should Buy Clothing Made in the USA
Buying clothing Made in the USA strengthens the American dream. The organization American Made Matters puts it quite simply…
“Every manufacturing job added creates three additional jobs.”  Other estimates are as high as five additional jobs.  If consumers spent 1% more on American made clothing, it would create 200,000 additional jobs.  So let’s spend 5% more and create 1,000,000 jobs!

Although the vast majority of clothing sold today is made abroad, there are still a few brands that only sell American made apparel, like SOCCO.  So what American made apparel can you buy today? Consider our SOCCO brand products!




Photo Source: Shutterstock

A man who built skateboarding history


Super groovy! Jim Goodrich
From 1978 to 1986 Jim worked  as a photo/journalist at Skateboarder Magazine, managing editor at TransWorld Skateboarding Magazine, and general manager and team coach at Gull Wing Products. Jim has had the opportunity to capture some of the most historical moments in skateboading and all the true godfathers of the industry! There isn’t a photographer or skater out there that isn’t familiar with his amazing work and hasn’t aspired to reach his level.  Tony-Alva_Gonzales-pool_jan-1978 Curt-Lindgren_Cal-Jam-2_mar-1978 jim_escondido-park-contest stacyperaltaphoto-by-jim-goodrich 72096_451360979532_744604532_5171525_1624309_n1 m_2777153_1Be9AS0MfDQM img078-copy

Where is ?…..


The movie Searching For Animal Chin is such a influential movie! This movie did change soooo many peoples life without them knowing it. Cuz they were just kids! By the way, they still have not found Animal Chin yet. Have you seen him?





Rick Griffin


Well, if you google him or look up on Wikipedia, you will find more info. We just think Rick Griffin is rad and respect him for his style.

Rick Griffin (1944-1991) first reveled in the art and politics of the counterculture as a surfer. A teenager in Southern California during the late 1950s and early 1960s, he developed the seminal cartoon-strip character, Murphy, published in Surfer magazine. Griffin’s rebellious and prankish cartoon character initiated the surf cartoon genre and helped define the look and voice of the incipient surf culture. Griffin, a pioneer of surf cartoons and psychedelic album-cover art, lived in San Clemente during the 1970s. He died in a 1991 motorcycle accident.

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