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SOCCO is proud to introduce the Mike V.
Barnyard collection Socks for Street Plant. 25 years ago, World Industries released the Mike Vallely Barnyard “double kick” deck. It was the first professionally endorsed symmetrically shaped deck, and the first to rattle street skaters out of resigned complacency with scaled-down vert shapes. Designed by Rodney Mullen, bankrolled by Steve Rocco and ridden in a legendary video edit by Mike Vallely, the Barnyard is the universally acknowledged forerunner of the modern, elliptical “popsicle stick” shape, and one of the most important deck designs in the history of skateboarding.
The Barnyard’s eye-catching art, which was both a stylistic departure from the deck art of the time as well as a strong personal statement for Mike Vallely, would turn out to be nearly as influential as its shape. Created by Mark Mckee, the graphic, which featured a cavalcade of cartoonish farm animals frolicking free in the eponymous barn yard, was both a reference to George Orwell’s novel Animal farm, and an expression of Vallely’s strongly held belief in vegetarianism and animal rights.
We are stoked to be producing this Street Plant/SOCCO original and look forward the next model in the lineup.
Buy them here
Our gal Pam Diaz hosted a rad event in Santo Domingo, Dominican Republic. The event ended with a lot of success and made all the kids stoked!! Good job, Pam. Way to go!
The results were:
1rst Place: Jeffrey Luna
2nd Place: Anthony Leonardo
3rd Place: Oscar Grullon
1rst Place: Carla Faxas
2nd Place: Anabelle Frias
3rd Place: Oriana Semerene
Biggest Hand Down
Kurativo se Kuro
1rst Place: George Semerene
2nd Place: Miguel Cabreja
3rd Place: Diego Armando Soto
Keep ‘em coming, Pam!!
MY RULES by Glen E Friedman is amazing.
About This Book
The definitive monograph of Glen E. Friedman, a pioneer of skate, punk, and hip-hop photography, including much never-before-published work. Glen E. Friedman is best known for his work capturing and promoting rebellion in his portraits of artists such as Fugazi, Black Flag, Ice-T, Dead Kennedys, Minor Threat, The Misfits, Bad Brains, Beastie Boys, Run-D.M.C., and Public Enemy, as well as classic skateboarding originators such as Tony Alva, Jay Adams, Alan “Ollie” Gelfand, Duane Peters, and Stacy Peralta, and a very young Tony Hawk. Designed in association with celebrated street and graphic artist Shepard Fairey, this monograph captures the most important and influential underground heroes of skateboarding, punk, and hip-hop cultures. My Rules is an unprecedented window into the three most significant countercultures of the last quarter of the twentieth century, and Friedman’s photographs define those important movements that he helped shape. A remarkable chronicle and a primer about the origins of radical street cultures, My Rules is also a statement of artistic inspiration for those influenced by these countercultures.
About the Author
Glen E. Friedman’s work has appeared in countless publications and exhibitions and is part of permanent collections, including those at the Metropolitan Museum of Art in New York and the Smithsonian Institution, Washington, D.C., among others. Shepard Fairey is a graphic designer. C. R. Stecyk III is the founder of Juxtapoz magazine. Henry Rollins is a musician and writer. Chuck D is a rap artist and activist. Tony Alva is a world-renowned skateboarder. Ian Mackaye is a musician and record label owner. Rick Rubin is an award-winning record producer. Adam Horovitz is a musician.
SOCCO is proud to announce that after months of anticipation we now have the Official Mike V signature socks in stock and ready to ship. Thank you to all of you who have waited patiently for the product to arrive. Order now to represent or visit local stores to purchase, and make a bold statement with SOCCO.
You can find them at local stores near you or find them here!
One of the major factors for the mid 1970′s era that SOCCO78 represents is being played out again in Southern California today. One of the most severe droughts in history began in 1975 and we are seeing the same effects today to the environment and society with the current drought. Johnny Socco was 13 in 1978, growing up in Redondo Beach at that time there were several cultural shifts that brought together a perfect storm for the SO-Cal lifestyle that is still influencing today’s styles in music, art, design and action sports. Skateboarding as a sport and culture was brought together in this 1975-78 period of severe drought with the simple fact that so many pools were left empty and made available for trespassing riders to practice their tricks. From these suburban backyard pools to the asphalt streets that connected them, this was the place that created the legendary Dogtown and Z-Boys skateboarders. With their long hair, free spirits, tube socks and Vans, these young and rebellious wheel warriors ruled the Southern California landscape. Hugh Holland really captured this progression of both the sport and the youth culture that drove the style in his book LOCALS ONLY. LOCALS ONLY features more than 120 beautiful color images plus a Q+A format interview with the artist. Groovy!
Ole, Ole, Ole!!! World Cup is on now. It’s interesting funny to see that there are so many temporary soccer fan out there all of the sudden. This image from Sergio Mendes is awesome!! Like the socks very much!
Viva Brazil 77 and 2014 FIFA World Cup. Let’s see who is going to win!
SOCCO is pleased to announce the addition of Mike Vallely to represent our brand. The SOCCO brand vision of creating high quality products in the USA and keeping it basic are ideals that drive our company. Mike V shares our passion for keeping it real and most importantly having fun. We are excited to have a true ambassador for the skate culture, and to see our efforts together grow the awareness for Made in the USA products. The Mike V signature sock will be available in June!
He built the culture. Surfing, skateboarding, sailing and beach lifestyle. He did all. So groovy, RIP
SOCCO Socks Brand and our SOCCO apparel and accessories are proudly Made in the USA. We never grow tired of seeing or hearing our followers share how stoked they are with the high quality SOCCO represents. The fact that we are able to have so much fun designing and producing Made in USA products is a bonus! When we began SOCCO our vision of having fun was matched by the commitment to quality and bringing back the look we grew up with while producing our products in the USA. Why produce in the USA? Lets look briefly at some history and perspective on American Made..
The Rise and Fall of American Made Apparel
With the fall of American made apparel has come the steep decline in numbers of jobs for American clothing industry workers. In fact, 80% of apparel manufacturing jobs has been lost in the past 25 years. Where have those jobs gone? To countries where work is cheap and labor and environmental regulations are lax.
Along with the loss of jobs came the loss of high-quality, durable clothing. American made apparel is still higher quality and can withstand wear. But because foreign countries with lower labor standards make clothing that costs less money, consumers have gotten used to buying cheap clothes and simply replacing them when they wear out. Those changing consumer buying patterns have contributed to the disappearance of American made apparel!
Last year, only 2% of clothing bought in the USA was made in the USA. This has to do with the low costs of doing business abroad as well as a lack of environmental and social standards. Clothing made in the USA is different. Although it is costlier to produce garments here, clothing made in the USA assures that people are treated equitably and products manufactured are safe for workers, the environment and the consumers. Additionally, clothing made here creates American jobs and reduces the travel and therefore, carbon footprint of garments.
Why You Should Buy Clothing Made in the USA
Buying clothing Made in the USA strengthens the American dream. The organization American Made Matters puts it quite simply…
“Every manufacturing job added creates three additional jobs.” Other estimates are as high as five additional jobs. If consumers spent 1% more on American made clothing, it would create 200,000 additional jobs. So let’s spend 5% more and create 1,000,000 jobs!
Although the vast majority of clothing sold today is made abroad, there are still a few brands that only sell American made apparel, like SOCCO. So what American made apparel can you buy today? Consider our SOCCO brand products!
Photo Source: Shutterstock
We get a lot of questions about Kameron. Who is Kameron Brown? Who knows? Do you know? All we know is he is not only a super shredder but also a real wild man who can camp, fish, hunt and a good horse back rider. Do you want to know him better? We got some nice images collected for you!
Kameron meets Chrondiff from Bird Man Media on Vimeo.
CHURCH from Bird Man Media on Vimeo.
autumn loggin’ with kameron brown and matt williams from VONS on Vimeo.
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